Notes from the field
What we learn on the jobs we’re actually doing
No trend pieces and no algorithm hot takes. Just what’s working for shops and trades right now, written so you can go and do it yourself if you’d rather.
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How to Get More Google Reviews Without Being Pushy
A simple, polite way for local businesses to ask for Google reviews: when to ask, what to say, and the mistakes that can get your reviews removed.
6 min readRead the note
Everything else we’ve written down
We add a new note when there’s something worth saying.
Social mediaLocal Business vs. National Business Social Media: Why the Playbooks Don’t Match
Local business social media isn't a smaller version of a national campaign. Here's why the two playbooks are different, and what actually works.
5 min readRead the note
Google listingsWhat Is SEO? A Plain-English Guide for Local Business Owners
SEO explained without the jargon: what it actually is, how local search ranks you, and what to fix first. A straight answer, no sales pitch.
8 min readRead the note
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